Blog > Archive for May 2014

  • Why Editing Makes Advertising Explosive

    Author: Joanne Leitschuh

    Article in Instore Magazine by Trace Shelton SHAKESPEARE WROTE, “Brevity is the soul of wit.” And it’s true: Most of what we remember of language are powerful, catchy phrases. Why, then, do so many business owners insist upon cramming as many words as possible into their marketing and advertising? >>… Read More